• City: Barcelona
  • Date: December (annual)
  • Type of event: Destination Management Services
  • Event: EIBTM: Europe’s premier annual MICE
  • Guest profile: Meetings, conferences, events and incentives planners and decision makers.
  • Attendees: 15.000
  • Client: Reed Travel Exhibitions / EIBTM
  • Services provided: Official accommodation and transportation management, private transportation, VIP services, add on events planning

Seven years of success as DMC partner at the EIBTM

The Objective.

Organized by Reed Travel Exhibitions, EIBTM is the leading global event for the meetings and events industry, held in Barcelona since 2004. The trade fair delivers three days of focused access to a dynamic business environment, thought provoking professional education and business networks for exhibitors, Hosted Buyers and trade visitors.

The EIBTM provides exhibitors with a unique opportunity to conduct face-2-face business with professionals from the international conference, events and business travel and meetings industry.

As a partner of Reed Travel Exhibitions, official organizer of the EIBTM, Pacific World (formerly Ultramar Event Management) was tasked with full management of all the logistical and technical aspects of the event, ensuring operational excellence for six consecutive years.


The Challenge.

Successful management of official accommodation, transportation and event management services for the most demanding clients in the market: CEOs, industry leaders and delegates from the global MICE industry.

Apply sustainable measures in the services delivered. Together with Reed Travel Exhibitions, our aim was introduce sustainable measures in the services provided

Effective management of staff, logistics and signage during an exhibition consisting of more than 15.000 participants and 3.295 exhibitors.

Efficient coordination of private transportation, event and meeting management services to Destination Management Companies, Event Management Companies, Convention Bureaus and multiple suppliers related with the meetings, events, incentive travel and event planning.

Meeting the expectations and needs of  VIP services: social events, meetings, private transport organized for the most important CEOs of the MICE industry.

Organizing and ensuring the success of VIP events organized with Reed Travel Exhibition (Ex: Association Dinner, CEO Summit Dinner, etc.)


Our effective solution.

A professional team. Pacific World selected a dedicated professional team with an extensive background handling destination management services and a long-lasting experience in event management, complex logistics, congresses, conferences. Working as a team with Reed Travel Exhibition and using advanced technological tools, we established an effective working method to manage multiple services, tackling all logistical challenges through effective management and excellent teamwork.

Eco-friendly transportation. Apart of the official measures our team focused on eco-friendly transport. This involves mostly using the newest vehicles available that work with “Add Blue” fuel additives and particle filters.

Supporting sustainability. Our staff supported public transport wherever possible and make sure that all material used (both office material and signage) is recycled or recyclable. For all the material supplied Pacific World work with local suppliers that respect and applied sustainable policies.


The Result:

The Pacific World team has organized and operated this event successfully for 7 years.

Efficient Official Accommodation and Transportation Management.  Pacific World managed more than 50 hotels specially negotiated and contracted for the EIBTM hosted buyers, VIPs and visitors covering all their demands and needs.

We also organized over 200 daily transfers coordinated by nearly 100 members of staff.

Great success in VIP events and related services hosted by Reed Travel Exhibitions for CEOs.

Considerable reduction of carbon-monoxide during EIBTM. The vehicles used during the fair saved up to 8% on fuel consumption. The savings of carbon-monoxide during EIBTM add up to 5.4 tons thanks these measures. A close working relationship with Reed Travel Exhibitions.

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